Can Dialectics Break Bricks Cinema: How to Get Ahead in Advertising (1989)

How_to_Get_Ahead_in_AdvertisingSunday May 10th 2015, Can Dialectics Break Bricks Cinema: How to Get Ahead in Advertising (1989). Directed by Bruce Robinson, 95 minutes. In English with English subtitles. Free admission. Door opens at 20:00, Film starts at 21:00.

Radical cult film by the wild British director Bruce Robinson (Withnail & I)…. a Kafkaesque black comedy which is a scathing attack on the commercialization and trivialization of our lives. This movie is an all-out assault on both the mind and senses (along with the advertising world), as it follows the story of pent-up advertising executive Dennis Bagley, whose life becomes so stressful that his body starts to react in a surreal way. This aspect makes it almost like a Cronenberg film, with Bagley’s repressed inner demon bursting to the surface. Director Bruce Robinson is a sort of cinematic equivalent to a rampaging Hunter S. Thompson, and in his gonzo rage he decries a world of cheap tricks, gimmicks, misrepresentation and hidden marketing agendas. And like Hunter, Robinson does so with scathing absurdism and humor.

Richard E. Grant (Withnail & I) stars in this mad, out-of-control Grand-Guignol that lampoons rampant capitalism and the modern business world. And although this film is certainly skeptical of that advertising industry, director Robinson said it was a mistake to think that was the main message… what this film is about for him is about selling fear, and using fear to promote everything. “The real fear I have is that our whole political system is evolving into an optical illusion whose currency is fear.” The expansion of both the commercialization of our lives, and the use of fear tactics to manipulate us, makes this film even more relevant than ever before.

This will be a high-definition screening.
Pretoriusstraat 43
Film starts @ 21:00
Free admission

Film night at Joe’s Garage, cozy cinema! Doors open at 8pm, film begins at 9pm, free entrance. You want to play a movie, let us know: joe [at] squat [dot] net